Event management
Event management could be considered a specialized field of business administration that is incomprehensible to the layperson. In the next paragraph, we shed some light on the subject and explain what event management actually means.
What is event management?
Event management refers to everything that is required to successfully organize an event. No one would dispute that it makes sense to think about the process in advance of an event or series of events—but what does this process involve, and what are the pitfalls? Event management usually involves the following steps:
1. Concept and planning: The desired goal of the event and the type of event are determined, the target audience is defined, and a budget is created.
2. Organization: All resources required for implementation are identified and listed. Examples include: location, decoration, technology, catering, program design, personnel, and security measures.
3. Implementation: The sequence, order, importance, and requirements of the individual elements are determined and coordinated, similar to the choreography of a stage performance.
4. Follow-up: Analysis within the team to repeat what went well in the future and learn from mistakes. Measures to achieve these goals are derived, and feedback from participants is incorporated into the considerations.
Event management does not require an academic degree, but it does require a high degree of creativity, organizational/improvisational talent, time management, and communication skills. If these are in place, participants will remember the event with positive emotions for a long time to come.