Incentive Event
Incentive events have become increasingly popular in recent years, as companies use them to motivate their employees or reward them for special achievements. Due to the shortage of skilled workers, more and more companies are discovering the benefits of incentives as a way of recognizing their employees.
What is an incentive event?
Incentive derives from the Latin incendere, meaning “to ignite, to increase, to spark enthusiasm.” In English, the term means “stimulus, motivation,” or “incentive.” An incentive event serves to reward employees who have achieved certain goals, to show appreciation for them, and to increase their loyalty and motivation.
However, incentive events can also be designed to encourage a purchase or a buying decision, or to contribute to improving brand perception.
Unlike other corporate events, incentive events take a spectacular and experience-oriented approach. They focus on good entertainment, exciting programming, and extraordinary activities designed to give participants an unforgettable, positive experience associated with the company.