BMW Museum

The BMW Museum

Since 1973, the BMW Museum has welcomed both national and international visitors to give them an understanding of the company's more than 100-year history. The museum, which is one of the most visited corporate museums in Germany, with its unique premises and event areas is also suitable as a setting for events. In 2014 it was awarded the Location Award in the category Special & Theme Locations. In the immediate vicinity of BMW Welt and BMW Group Classic, you can create unforgettable experiences here. A good 60 events take place every year.

Up to 600 people can come together on the BMW square, in the foyer or in the "Visions" room. As a supporting programme, tours of the exhibition will be offered, which will open variably for you for this purpose. In addition, a large portfolio of services awaits you.

The BMW Platz

With its spacious 407 m², BMW Platz is the perfect setting for product presentations, stylish award ceremonies and gala dinners or a fashion show with up to 500 guests. It can undoubtedly be described as the heart of the event and, with its steeply rising 13 metres in height, as a highlight in the truest sense of the word. The architecture and the modern media technology offer you all possibilities to choreograph your event individually and to stage the room medially.

The museum foyer

You can welcome up to 200 people in the museum foyer or use its 200 m² area for exclusive get-togethers and lectures. You can also catch a glimpse of part of the exhibition and the unique architecture. The museum tour can also be started from here. The M1 Restaurant, redesigned in 2018, is also located in the foyer area. From its terrace you have an unobstructed view of the BMW World and the Olympic site, which can also be booked for various occasions.


The popular temporary exhibitions of the BMW Museum take place in the Museum Bowl. On an area of 652 m², the two upper exhibition areas give you all the prerequisites for a 360-degree display. This guarantees lasting memories for up to 200 visitors!

© fiylo Deutschland GmbH

Venue facts
Number of event areas 3
Venue for Event modules & Incentive programmes, Event, Presentation, Movie / Photo
Area Munich North, Munich Schwabing-West
Event areaLength (m)Width (m)Height (m)Area (m2) Max. persons (Rows) Max. persons (Classroom) Max. persons (U-Shape Max. persons (Banquet) Max. persons (Gala) Max. persons (Reception)
BMW Museum Platz3,8400350150220220600
BMW Museumsfoyer3,6200100180
BMW Museumsschüssel4,75650100190
 DJ system
 Goods lift
 Sound system
 Lighting system
 Power current
 Catering free
 Access for trucks

  Train station  5 kmNext Railway Station: 5 km
  Airport  32 kmNext Airport: 32 km
 Evening event
 Daytime event

Infos & Downloads

Contact data
BMW Welt Event Forum
Reservierung und Buchung
Am Olympiapark 1
80809 München

   +49 89 38257262
Contact person
BMW Group Event Forum
Reservierung und Buchung